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Inspiration behind the name

Updated: Aug 27, 2019

It all started back in 1998 when Daniel Paulus founded his diamond cutting business by day and studying the art of design at university by night . Moving ahead a few years later, and a state of the art jewellery manufacturing hub produces some of the most prestigious and timeless jewellery desired by many around the globe.


Made famous for award winning designs to elect influentials and presidents, today jewellery design is done in-house by our design custodian with a team of experts with over 100 years combined experience.


So whats in the name?

It's a name that was named from destiny, it symbolises covenant and marriage. It is the story of brothers Louis and Daniel who both wouldn't relent on their passion to serve covenant marriages with purposely made perfectly designed bridal diamond rings and jewellery.


Known for excellence and its design flair, the house of LOUIE DANIELE is passionate about diamonds and private jewellery customisation.

Our motto : ' Making Jewellery Personal ' affirms the belief that since no two women are alike, their jewels should also not be.


Hence we maintain that " The perfect ring only exists when made with you, for you"

which is the secret inspiration behind our innovation.


All work is backed by a lifetime warranty with responsibly sourced Beyond-Conflict-Free Diamonds and Fair Trade metal.


LOUIE DANIELE honours its communities by giving back through its Rocks of Hope ™ foundation.



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